Selasa, 24 Agustus 2010

Keep the "Linux" out of it Please

Android and Ubuntu are arguably the two largest Linux success stories to date. Ubuntu with its soaring success over other Linux-based desktop solutions and Android with its seemingly single handed domination of the mobile market.

What makes these two distributions so successful?

Anyone who owns a company or sells a product will tell you - you can have the best product in the world and no one would use it if you don't have the right advertising to back it up. Now, semantics and marketing are not the only reasons these distros have been so successful, they are genuinely good products, but there is no doubting that good PR doesn't hurt. This brings me to an interesting question:

What does Ubuntu's advertising have in common with Android's advertising?

Neither of them make any mention of that frightening word "Linux". Don't believe me? Take a look at the Ubuntu and Android homepages, do you see the word "Linux" anywhere to be found? This is not by chance, this is by design. The Blog of Helios asked an interesting question a few months back:

Is the Linux brand poisoned?

Canonical and Google certainly seem to think so. What do you think? Does the Linux name need to be left off a product in order for it succeed? If so, why do you think this is?

~Jeff Hoogland

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